How to Respond to Better Business Bureau (BBB) Complaints
· 7 min read
BBB complaints are formal escalations that impact your business rating and public reputation. Here's how to respond professionally and effectively to resolve disputes.
Responding to negative reviews and public complaints
View All TagsBBB complaints are formal escalations that impact your business rating and public reputation. Here's how to respond professionally and effectively to resolve disputes.
When your public review response makes things worse—especially by contradicting customer evidence—the situation escalates quickly. This guide shows you how to apologize for unprofessional replies, correct false statements, and resolve the original complaint.
When customers complain on social media first, they're already frustrated by lack of response. Here's how to handle complaints that have gone public and are now escalating through email.